Client story
Hard Rock Stone Works
The challenge
Countertop shoppers search a dozen ways — and broad filters were blocking valuable "cabinets and countertops" searches while cabinet-only traffic still slipped through.
How we built it, over time
Lead tracking that counts real estimates
Tag Manager routes every Jotform estimate request to GA4 and Google Ads, CallRail tracks website calls, and Local Services Ads adds a separate phone-lead stream.
Brand, non-brand and intent, separated
Brand terms moved to a dedicated Search campaign and out of Performance Max. Cabinet-only exclusions were rewritten as exact matches so combined countertop searches keep flowing.
Paying only for viable jobs
Local Services call recordings are reviewed and non-viable leads are disputed, so budget follows real projects instead of raw call volume.
Seasonal offers across every channel
Fall BOGO and Slab Giveaway promotions run across Facebook, Performance Max and ChatGPT Ads with a six-video creative set built for every format.
“Client testimonial goes here — a sentence or two in Hard's own words.”
Want results like these?
Tell us where you are and where you want to be. We'll come back with an honest read on what to fix first.