Client story
Shelving Inc.
The challenge
A Shopify store selling across Google, Meta and email — with page views, duplicate calls and legacy forms all competing to tell the bidding algorithm what a "conversion" was.
How we built it, over time
One source of truth for sales and leads
Bidding now optimizes only to real forms, calls from ads, CallRail calls and completed orders. Duplicate Meta pixels were removed and Shopify’s custom pixel reports checkout purchases.
Call tracking sized for real traffic
The Google call-tracking pool grew from 4 to 25 numbers so every visitor gets an accurate, attributable phone number.
Local streaming TV with first-party data
OTT campaigns target Oakland, Wayne and Macomb — about 62% of recent Michigan orders — using a combined first-party audience of 7,717 customer, lead and visitor records.
“Client testimonial goes here — a sentence or two in Shelving's own words.”
Want results like these?
Tell us where you are and where you want to be. We'll come back with an honest read on what to fix first.