Client story
Safety King
The challenge
A long-established brand with years of Google rankings on the line — and a new website that had to launch without losing a single one.
How we built it, over time
A migration built to protect rankings
All 525 legacy URLs with search traffic resolve in one redirect or fewer, ten city pages returned to their original ranking addresses, and 16 months of Search Console data guided every content decision.
A rebuilt site with local search baked in
New service pages, LocalBusiness schema on every page, an llms.txt file for AI search, and a rebuilt coupon page that every promotion now points to.
Every lead counted, the brand number kept
GA4 lead events feed Google Ads as a primary conversion, and CallRail attributes Google, Bing, Meta and paid calls while 1-800-AIR-DUCT stays front and center.
Search, social and streaming together
Google Ads, Meta and OTT streaming run as one coordinated program.
“Client testimonial goes here — a sentence or two in Safety's own words.”
Want results like these?
Tell us where you are and where you want to be. We'll come back with an honest read on what to fix first.