Service 01 · Google Ads & SEM
Show up the moment they search. Pay only for the clicks that matter.
We build Google Ads accounts the way you would if you had the time: tight ad groups for each service, ads that match the page they land on, negative keywords that stop wasted spend, and budgets paced to your calendar. Every campaign is built completely and held for your review before it goes live.
DigiMark is a Google Partner.Founder Jonathan Centala personally holds five Google Ads certifications, and Google re-checks our status on performance, spend and certification.
What's included
Everything it takes, done properly.
Account audit
Search terms, budget pacing, impression share, conversion settings and landing-page intent, reviewed line by line.
Campaign architecture
Brand, non-brand and service-specific campaigns, separated so each one gets the budget and message it deserves.
Performance Max & Shopping
Asset groups, audience signals, product feeds and brand exclusions set up so automation works for you, not around you.
Local Services Ads
Profile setup, service-area targeting and lead disputes for calls that aren't real jobs.
Ad copy & extensions
Responsive search ads, sitelinks, call assets and promotions written to match each landing page.
Weekly optimization
Bids, budgets, negatives and ad tests adjusted every week based on real lead data.
How we do it
Four steps. No surprises.
- 01Audit
Find where money leaks today.
- 02Build & hold
Build the full account, paused for your sign-off.
- 03Launch
Go live with conversion tracking verified.
- 04Optimize
Weekly changes driven by real leads.
Platforms we work in
In the wild
Client stories using Google Ads & SEM.
Countertops & stone fabrication
Hard Rock Stone Works
Countertop shoppers search a dozen ways — and broad filters were blocking valuable "cabinets and countertops" searches while cabinet-only traffic still slipped through.
- Google Ads
- Performance Max
- Local Services Ads
- Meta Ads
Ecommerce & commercial shelving
Shelving Inc.
A Shopify store selling across Google, Meta and email — with page views, duplicate calls and legacy forms all competing to tell the bidding algorithm what a "conversion" was.
- Google Ads
- Shopping
- Meta Ads
- OTT / CTV
Bankruptcy law
Kostopoulos & Associates
A multi-office bankruptcy practice where Chapter 7 and Chapter 13 clients have very different questions — and every ad, page and conversion has to respect that difference.
- Google Ads
- Landing pages
- GA4
- Tag Manager
Questions
Good questions we hear a lot.
How much should I spend on Google Ads?
It depends on your market, your services and how many leads you can handle. We'll recommend a starting budget after the audit, and you can use the Growth Lab calculator to see how the math works.
Will you launch anything without my approval?
No. Every new campaign is built completely and held paused until you've reviewed the targeting, copy and budget.
Do I own my Google Ads account?
Yes. Your account, your data, your history — we work inside it through our manager account.
Ready to turn up the signal?
Tell us where you are and where you want to be. We'll come back with an honest read on what to fix first.