Client story
CRG Electric
— —Leads, YoYFrom quarterly report
— —Cost per leadFrom quarterly report
— —Generator leadsFrom quarterly report
The challenge
The website was quietly sending its visits to another company’s analytics, and one broad campaign was paying a high cost per lead.
How we built it, over time
01 · Foundation
Clean, client-owned tracking
Inherited third-party tags were removed and CRG’s own GA4, Google Ads and CallRail were installed, with completed Jotform leads imported as the primary conversion.
02 · Structure
Ad groups by what customers want
Kohler, Generac, installation, service and general standby searches each get their own ads and matching service pages.
03 · Reporting
Honest lead accounting
Monthly reports screen out spam, separate calls from forms, and show cost per lead as a range when the source is self-reported.
“Client testimonial goes here — a sentence or two in CRG's own words.”
Want results like these?
Tell us where you are and where you want to be. We'll come back with an honest read on what to fix first.