Our work
Michigan brands we've built, year after year.
Every partnership follows the same arc: fix the measurement, build the right structure, then scale what works. Here's what that looked like for each client.
Client stories
The strategy behind each one.
Countertops & stone fabrication
Hard Rock Stone Works
Countertop shoppers search a dozen ways — and broad filters were blocking valuable "cabinets and countertops" searches while cabinet-only traffic still slipped through.
- Google Ads
- Performance Max
- Local Services Ads
- Meta Ads
Ecommerce & commercial shelving
Shelving Inc.
A Shopify store selling across Google, Meta and email — with page views, duplicate calls and legacy forms all competing to tell the bidding algorithm what a "conversion" was.
- Google Ads
- Shopping
- Meta Ads
- OTT / CTV
Bankruptcy law
Kostopoulos & Associates
A multi-office bankruptcy practice where Chapter 7 and Chapter 13 clients have very different questions — and every ad, page and conversion has to respect that difference.
- Google Ads
- Landing pages
- GA4
- Tag Manager
Air duct cleaning & indoor air quality
Safety King
A long-established brand with years of Google rankings on the line — and a new website that had to launch without losing a single one.
- Web design
- SEO
- Google Ads
- Meta Ads
Garage doors & openers
Tarnow Doors
Competing for high-intent garage door searches while making the most of LiftMaster co-op dollars.
- Google Ads
- Meta Ads
- OTT / CTV
- SEO
Water, fire & mold restoration
ConstrucTeam
A generic broad-match keyword was eating most of the budget while core water-damage terms sat paused.
- Google Ads
- Performance Max
- Meta Ads
- Landing pages
Water & fire restoration
Adam's Restoration
Hang-ups, spam and solicitor calls were being counted as leads — teaching Google to find more of them.
- Google Ads
- GA4
- Tag Manager
- CallRail
Carpet, rug & upholstery cleaning
Centurion Services
Desktop visitors with ad blockers were calling and filling out forms — and none of it was being credited to the ads that sent them.
- Google Ads
- Tag Manager
- CallRail
- ClickCease
Electrical & standby generators
CRG Electric
The website was quietly sending its visits to another company’s analytics, and one broad campaign was paying a high cost per lead.
- Google Ads
- GA4
- Tag Manager
- CallRail
No stories for that service yet — check back soon.
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Tell us where you are and where you want to be. We'll come back with an honest read on what to fix first.