Client story
Kostopoulos & Associates
The challenge
A multi-office bankruptcy practice where Chapter 7 and Chapter 13 clients have very different questions — and every ad, page and conversion has to respect that difference.
How we built it, over time
Leads measured the way the firm measures them
Page views, thank-you pages and duplicate calls were removed from bidding goals, leaving only real consultation forms, calls from ads and CallRail-verified calls.
Chapter 7 and Chapter 13, kept apart
Each chapter gets its own ad groups, headlines and matching landing pages, with paused coverage restored so no high-intent demand goes unserved.
Office-by-office efficiency
Campaigns are reviewed by market so budget moves toward the offices producing the most efficient consultations.
Ready for AI search
ChatGPT Ads conversion tracking is configured to send hashed lead data, preparing the firm for the next search channel.
“Client testimonial goes here — a sentence or two in Kostopoulos's own words.”
Want results like these?
Tell us where you are and where you want to be. We'll come back with an honest read on what to fix first.