Client story
ConstrucTeam
— —New opportunitiesFrom quarterly report
— —Cost per opportunityFrom quarterly report
— —Leads, YoYFrom quarterly report
The challenge
A generic broad-match keyword was eating most of the budget while core water-damage terms sat paused.
How we built it, over time
01 · Foundation
Conversion tracking that counts completed jobs
Tag Manager, GA4, CallRail and Google Ads now count completed form leads, not form starts, with call goals deduplicated.
02 · Structure
Water and fire, campaign by campaign
Search was rebuilt into service-specific ad groups with a cost-per-click ceiling, and Performance Max switched to water-damage video and landing pages.
03 · Coverage
Targeting the real service area
Macomb and Oakland lead, with selected Wayne County, the Grosse Pointes and downtown Detroit layered in.
04 · Scale
Seasonal promotions with video
A Halloween mold promotion on Facebook and Instagram, with its own landing page and video.
“Client testimonial goes here — a sentence or two in ConstrucTeam's own words.”
Want results like these?
Tell us where you are and where you want to be. We'll come back with an honest read on what to fix first.