Client story
Adam's Restoration
— —Qualified calls, YoYFrom quarterly report
— —Cost per leadFrom quarterly report
— —Years as partnerFrom quarterly report
The challenge
Hang-ups, spam and solicitor calls were being counted as leads — teaching Google to find more of them.
How we built it, over time
01 · Foundation
Only qualified calls train the algorithm
CallRail calls under 60 seconds are filtered out, and form fills and call clicks are kept as separate signals.
02 · Structure
Water, Fire and Brand rebuilt
New service-specific ad groups and keywords, with proven ads kept running until replacements earn their history.
03 · Control
No surprise changes
Risky auto-apply recommendations were disabled at the manager level, so every change is a deliberate one.
“Client testimonial goes here — a sentence or two in Adam's's own words.”
Want results like these?
Tell us where you are and where you want to be. We'll come back with an honest read on what to fix first.