Service 05 · Tracking & Analytics
If it isn't tracked, it didn't happen.
Most ad accounts we audit are optimizing to the wrong thing — page views, duplicate calls or form starts. We rebuild measurement so the ad platforms learn from real leads and real sales, and so your reports finally match what your front desk sees.
What's included
Everything it takes, done properly.
Tag Manager setup
One container managing every tag, so nothing loads twice.
GA4 configuration
Lead and purchase events marked as key events and cleaned of junk data.
Call tracking
CallRail number pools sized to your traffic, with the main business number kept visible.
Conversion cleanup
Only real leads and sales set as primary goals in Google Ads and Meta.
Offline & blocked-visitor recovery
Click IDs captured on forms so leads from ad-blocked visitors still get credit.
Plain-English reporting
Monthly reports that show what happened and what we're doing next.
How we do it
Four steps. No surprises.
- 01Audit
Find duplicate, missing and junk conversions.
- 02Rebuild
Clean tags, events and call tracking.
- 03Verify
Test real form and call paths end to end.
- 04Report
Dashboards that match reality.
Platforms we work in
In the wild
Client stories using Tracking & Analytics.
Countertops & stone fabrication
Hard Rock Stone Works
Countertop shoppers search a dozen ways — and broad filters were blocking valuable "cabinets and countertops" searches while cabinet-only traffic still slipped through.
- Google Ads
- Performance Max
- Local Services Ads
- Meta Ads
Ecommerce & commercial shelving
Shelving Inc.
A Shopify store selling across Google, Meta and email — with page views, duplicate calls and legacy forms all competing to tell the bidding algorithm what a "conversion" was.
- Google Ads
- Shopping
- Meta Ads
- OTT / CTV
Bankruptcy law
Kostopoulos & Associates
A multi-office bankruptcy practice where Chapter 7 and Chapter 13 clients have very different questions — and every ad, page and conversion has to respect that difference.
- Google Ads
- Landing pages
- GA4
- Tag Manager
Questions
Good questions we hear a lot.
Why do my Google Ads conversions not match my actual leads?
Usually because page views, duplicate calls or form starts are counted as conversions. Cleaning that up is one of the first things we do.
Will call tracking replace my business number?
No. Tracking numbers swap in for visitors from specific sources, while your main number stays on listings and print.
Ready to turn up the signal?
Tell us where you are and where you want to be. We'll come back with an honest read on what to fix first.